New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself – up from…

Source: RealWire

Source: Reel Wire – Mobile Advertising