Music Will Be the Gravitational Force Driving the Hyperverse

Editor’s note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together…

Source: Ad Week – AD & Brand News