Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession

Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession

Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially, resulting in a move to short termism by marketers. According to a study…

Source: Ad Week – AD & Brand News