Macro 4's information management suite extends personalization and business intelligence capabilities

Macro 4's information management suite extends personalization and business intelligence capabilities

Columbus version 9 keeps strong focus on digital customer communications Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Global, has today released the new generation of its Columbus enterprise information management (EIM) suite. Columbus version 9 builds on the software’s digital transformation capabilities, introducing additional features to personalize multi-channel customer engagement and generate better business intelligence. Dynamic personalized experiencesColumbus manages the interactions between diverse systems, people and channels to deliver personalized…

Source: RealWire

Source: Reel Wire – Mobile Marketing