Linear and Streaming Are Separate Pillars of HBO’s Success

Linear and Streaming Are Separate Pillars of HBO’s Success

HBO and WarnerMedia’s streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Casey Bloys, chief content officer at HBO, joined Adweek’s Convergent TV Summit to discuss the brand’s strategies for producing high-quality content for subscribers. Keeping up with viewing habits…

Source: Ad Week – AD & Brand News