IMDb TV Is Turning AVOD on Its Head

IMDb TV Is Turning AVOD on Its Head

AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today’s streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming. IMDb TV co-heads of content and programming, Lauren…

Source: Ad Week – AD & Brand News