How Mars Wrigley Is Trying to Bring Impulse Buying Online
Confectionery manufacturers have long benefited from the human tendency to purchase products on impulse. That same instant gratification, however, simply isn’t available when shopping on the internet. The economics of shipping a single chocolate bar just don’t add up, and that’s why candy companies have been slow to hop on the direct-to-consumer bandwagon. Now, one…
Source: Ad Week – AD & Brand News