How Brands Can Play Safe in a (Somewhat) Unruly Metaverse
As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back and forth between the real world and a virtual world called the metaverse. He never expected, years later, to watch his son experience a similar version of virtual reality…
Source: Ad Week – AD & Brand News