How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers
As esports experience massive growth and are thrust into the mainstream, statements like “League of Legends had more viewers than [major sporting event]” become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry–no matter…
Source: Ad Week – AD & Brand News