Heineken 0.0 Is Bringing Non-Alcoholic Beer to the Super Bowl
In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly and Heineken is celebrating with an ad for its non-alcoholic beer. Heineken 0.0, which snagged…
Source: Ad Week – AD & Brand News