Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen – or are facing – cuts to their…

Source: RealWire

Source: Reel Wire – Internet Marketing