Family-owned Smarties Keeps the Nostalgia Brand Rolling
Ghosts and goblins don’t scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween–a holiday they spend at least nine months prepping for and during which they sell millions of the iconic pill-sized, fruit-flavored candies. “It’s our Super Bowl,” said Liz Dee,…
Source: Ad Week – AD & Brand News