Esports Brands Are Now Focusing on Maintaining Players’ Health

Esports Brands Are Now Focusing on Maintaining Players’ Health

At the Nike Sport Research Lab in Beaverton, Ore., two young athletes are put through a gauntlet of tests. These aren’t NBA rookies with new shoe deals or local university runners; they are esports players from Shanghai. Jian “Uzi” Zi-Hao and Zhen-Ning “Ning” Gao are two of the world’s best League of Legends (LoL) players….

Source: Ad Week – AD & Brand News