EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’

EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’

With the ability to create whole virtual worlds, gaming publisher Electronic Arts (EA) has begun promoting the fourth entry into its successful gaming brand The Sims as a “self-discovery tool” by partnering with beauty influencer and social media personality Bretman Rock for its latest international campaign. The “Find Yourselves” campaign aims to promote the ability…

Source: Ad Week – AD & Brand News