Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its Water

Drinking water is good for you–just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank…

Source: Ad Week – AD & Brand News