Don’t Leave Your Email Marketing Capabilities on the Table

Don’t Leave Your Email Marketing Capabilities on the Table

4200%. That’s the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It’s a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing. Performance marketing differs from traditional marketing based on its…

Source: Ad Week – AD & Brand News