Digitas Touts ‘Beauty of Blackness’ as a DEI Guide for Brands at NewFronts

Digitas Touts ‘Beauty of Blackness’ as a DEI Guide for Brands at NewFronts

Digitas tackled diversity, equity and inclusion in its 15th NewFronts presentation, highlighting the documentary The Beauty of Blackness as a guide to how brands can deliver connected experiences through storytelling. Centering on thought leadership rather than selling has been a staple for Publicis Groupe’s Digitas for several years. In 2021, the agency and a panel…

Source: Ad Week – Featured