Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data

Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data

Automated retargeting via mobile can drive campaign efficiencies while guarding against spam Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed…

Source: RealWire

Source: Reel Wire – Mobile Marketing