Coca-Cola Launches First U.S. TikTok Challenge

Coca-Cola Launches First U.S. TikTok Challenge

For brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by…

Source: Ad Week – AD & Brand News