With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the Globe In Auckland today, New York's destination marketing organization and its counterpart in New Zealand's largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism. The pact, which also includes Air New Zealand,
Droga5 Brings Surreal Artistry to Harley-Davidson’s Enduring Promise of Escape What's the allure of riding a motorcycle? Is it the powerful engine, the community that comes with riding or just the ability to save precious time by weaving in-between cars in rush hour traffic? For Harley-Davidson, the goal is simply to cut through the noise
Navigating Conferences in the Time of Coronavirus The World Health Organization (WHO) has declared 2019-nCov, a novel strain of the coronavirus, a global health emergency. The epidemic has killed more than 1,000 people, mostly in China, and is impacting major industry events. Brands like Facebook, Sony and Intel have pulled out of the Mobile World
Due to the Coronavirus Outbreak, These Travel Brands Have Suspended or Altered Service to China In light of the grave concerns that the Wuhan novel coronavirus outbreak has raised--and the over 200 deaths of the contagious respiratory illness--the World Health Organization declared the virus a global emergency and the U.S. State Department has urged all
Uber Chooses Hyundai to Build Its Air Taxi Fleet LAS VEGAS--Uber's vision for the future of flying vehicles is one step closer to reality. On the first day of CES 2020, the ride-sharing-food-delivery-freight-shipping company announced a partnership with Hyundai to manufacture what it's calling the Uber Air Taxi, a vehicle similar to a helicopter that
CES 2020 Preview: How Carnival Uses VR and AI Aboard Cruise Ships Delta Air Lines will become the first major airline to give a keynote at the Consumer Electronics Show, but it isn't the first travel brand to make waves at the annual tech dog-and-pony exhibition in Las Vegas. In 2017, Carnival Corporation's CEO Arnold
Airport Terminal Retail Takes Off While bankruptcies and store closures have become all too common for brick-and-mortar retailers, one physical marketplace is flipping this narrative: airports. With airports across the country renovating to address both infrastructural needs and the rising number of travelers, the stage is set for terminals to become a high-growth area for
See the World’s Beloved Destinations—After Climate Change Advertisers have a way of turning most any product into a presentable pitch, but that'll soon prove challenging for those in the travel industry as worsening climate change turns the world's most beautiful destinations into scenes from the apocalypse. That's the pitch for the new social campaign created
Burger King Offers Free Impossible Whoppers for Holiday Flight Delays Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches. The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay. Today
Iggy Pop Narrates Darkly Humorous Ads About the Power of a Beach Visit We all know lying in the sun can take a lot of things off your mind. But just how much? A new campaign from London agency Uncommon hopes to provide the answer in cringe-inducing detail. The work is the agency's first for
