Test Your Big Game Brand Knowledge With Adweek’s Super Bowl Quiz When Super Bowl 54 kicks off on Sunday, rumor has it there might actually be some football involved. The Big Game has become such a showcase for advertising that one in five Americans now say they tune in just to watch the commercials. Somewhere
Twitter Shares Its Season Highlights From the Participants in Super Bowl LIV Twitter is helping fans gear up for Super Bowl LIV by sharing data on the two teams that will face off in Sunday's Big Game: the Kansas City Chiefs and San Francisco 49ers. The most-tweeted-about Chiefs players this season were: Patrick Mahomes Tyrann
The Blue Dot Will Belong to Tums During the Big Game GlaxoSmithKline's Tums antacid brand is taking over the little-used blue dot emoji and making it the centerpiece of a sweepstakes on Twitter during the Big Game. Once Super Bowl LIV kicks off at 6:30 p.m. ET Sunday, Tums' Twitter account, @TUMSOfficial, will live-tweet #Tumsworthy
New York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’ In the 1970s and '80s, New York Life was a staple Super Bowl advertiser. The company, which was founded in 1845, advertised in the Big Game from 1970 to 1976, again in 1978, and then from 1987 to 1990.
How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple Exactly six years ago, as football fans were gearing up for Super Bowl XLVIII, a minor crisis erupted in the shopping aisles of America. It began as a rumor, a suspected hoax, until Kraft Foods took to Facebook to confirm the worst in a
Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings As artificial intelligence becomes increasingly advanced, how many years out are we from machines being able to write mainstream commercials? It might seem like a fantastical notion or an academic exercise to some, but for copywriters and creative agencies, it's also an existential question
How Do Celebrities End Up in Super Bowl Ads? Each year, a host of celebrities take a break from their artistic endeavors to lend their talents to the likes of toothpaste, candy and potato chip brands, all in the name of football. It's the Super Bowl, where stars are paid millions of dollars by advertisers
Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message Check back at 9 a.m. Monday to see Olay's full Super Bowl spot. It was a beautiful day in Los Angeles, with temperatures in the mid-70s and the tops of palm trees dotting a cloudless sky. That California-in-December bliss, however, was
Sylvester Stallone and Chris Rock Will Tout Facebook Groups During the Super Bowl Facebook's first foray into the Big Game promotes a feature that the company has yet to monetize: groups. Sylvester Stallone and Chris Rock star in the Big Game installment of Facebook's "More Together" campaign, which kicked off early last year with Wieden
Editor’s Letter: Adweek Suits Up for the Super Bowl It's Super Bowl central here at Adweek. A frenzied week of marketing and media coverage is upon us, and you'll find up-to-the-minute news on who's in, who's out, best/worst ads live from our Game Day war room, along with strategies and other insights on all our
