Samsung and BTS Focus on the Ocean Waste Crisis With Short Film ‘Galaxy for the Planet’ Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it's clear that brands are recognizing how highly environmental issues rank amongst today's consumers--especially with Gen Z. Electronics and
Sustainability Is the Supply Chain Issue Nobody’s Talking About Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Long Dash's Kate Watts reviews the environmental impact of shipping and delivery services. Below, in her own words, she says a
5 Sustainability Trends That Defined 2021 Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it's new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it's undeniably
Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and
COP26 Open Letter on Climate Disinformation Targets Tech Platforms An open letter has been signed by sustainability organizations and advertisers which aims to send a message to climate change summit COP26's presidency and the United Nations Framework Convention on Climate Change (UNFCCC) as well as the world's largest technology platforms including Facebook, TikTok and Twitter
Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the
Consumers Demand and These Brands Deliver on Sustainability Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions. Leaders from Everlane, Imperfect Foods, and IKEA discussed
How P&G and Estée Lauder Bring Sustainability Alignment Internally Sustainability might seem like a topic that involves one particular department, but to drive change, leaders point out it requires a collective effort within an organization. At Adweek's Sustainability and DEI Summit last month, Virginie Helias, chief sustainability officer at Procter & Gamble, and Nancy Mahon,
For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients In the next 80 years, climate scientists expect the sea level to rise somewhere between a foot or two, meaning that much of Florida and other coastal regions will be under water and clean drinking water will become more difficult to access.
What’s Your Fashion Footprint? ThredUp’s Quiz Will Tell You Sustainability has become one of those buzzy terms in recent years that's thrown around so often that it can start to feel meaningless--and in the complicated and often opaque world of fashion, it can be difficult to know where to begin. But it's true that clothing
