ViacomCBS Changes Name to Paramount Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company's board of directors. The company's legal name will be Paramount Global, but it will be known as
Twitch Rivals, Official Marketing Partners Prep for Kickoff of Streamer Bowl III Twitch Rivals, Twitch's live competition destination, teamed up with Fortnite and the National Football League Players Association on a Big Game of their own: Streamer Bowl III. Streamer Bowl III is a fan-fueled esports tournament in which NFL players such as Christian McCaffrey
Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos The adrenaline of chasing a fourth gold medal isn't enough for snowboarder Shaun White, who has also become the latest U.S. Winter Olympian to face off with Jurassic World dinosaurs. White joins fellow Olympic icons Mikaela Shiffrin and Nathan Chen in NBCUniversal's campaign
The Biggest TV Executive Departures of 2021 Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some
Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists Netflix's daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the streaming service, but it was up to individual users to keep a keen eye on which titles rose to the top. Now, as the company
IMDb TV Is Turning AVOD on Its Head AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today's streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming.
As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows The 2021-22 TV season is officially underway, and following last year's pandemic upheaval, the broadcasters have returned to their traditional fall TV schedules. Over the next month or so, ABC, CBS, Fox, NBC and The CW will debut 14 new entertainment series, as
‘What If?’ Joins Loki in Hyundai’s Cinematic Ad Universe Even as cinemas have been largely empty, the Marvel Cinematic Universe has continued to expand thanks to ongoing content additions on Disney+. And the Hyundai-Marvel marketing partnership keeps expanding right along with it. Before the launch of Disney+'s Loki series, which picked up the character's story
OnlyFans Launches a Free Streaming Platform, OFTV OnlyFans, a subscription-only content platform known as a safe haven for paywalled sex work, today announced the launch of OFTV, a free streaming service and app featuring original content from OnlyFans creators. According to the company, it has no plans to monetize or run ads on the service.
Hulu’s Only Murders in the Building, Nine Perfect Strangers Defy Easy Classification Hulu's upcoming series Only Murders in the Building may have been a very different show had Steve Martin, Martin Short and Selena Gomez not signed up as its stars. The ten-episode series, which Martin co-created alongside John Hoffman, was initially borne out of
