The marketing industry has a big problem--a $1.3 billion problem, to be exact. That's the amount marketers are expected to waste on fraudulent influencer marketing this year, according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore. This means that nearly 18% of the overall amount marketers are spending...
The upfronts are one of TV's great mysteries: They're always the focus of the advertising year, but the negotiation process remains hush-hush, with only a handful of people on both sides engaged in those high-level talks. That changed last year, when a major TV ad sales exec agreed to (anonymously) take Adweek behind the scenes,...
Virtually every brand has a website, but many fall short when it comes to disability inclusion and accessibility. While a handful of agencies and advertisers are leading the charge for online accessibility, there's still confusion, misunderstanding and sometimes ambivalence that could easily shift with disability insights and best practices for developers, content creators and clients...
The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a steady stream of snaps that document her life as a Hollywood mom and mogul. But a closer look at those Twitter and Instagram posts, and the pop-culture media coverage that invariably follows...
To say that Subway's marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain's former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Like many established...
People love that chicken from Popeyes so much, it's selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week's episode of Yeah, That's Probably an Ad, we give it a taste test and bring you the backstory of the marketing campaign that made it a phenomenon. Plus, Disney+...
When last we saw someone trying to sneak into Ferris Bueller's house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he totally was.) That didn't work out so well for Rooney, who gets kicked in the...
Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent...
The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state's next license plate will look like. Online, residents can choose from one of five designs, all of which include...
YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley of Google Security's Threat Analysis Group discussed the removals in a blog post, writing, "Earlier this week, as part of our ongoing efforts to combat coordinated influence...
