Marketing Innovation

The CMO Behind the NFL’s 100th Season Celebration

The CMO Behind the NFL’s 100th Season Celebration Weeks into the National Football League's 100th season, NFL CMO Tim Ellis is already looking to February's Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field,

The CMO Behind the NFL’s 100th Season CelebrationDLINE Studios2019-10-02T06:00:17-04:00

Stitching Together Distinct Marketing Teams at Calvin Klein

Stitching Together Distinct Marketing Teams at Calvin Klein Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under

Stitching Together Distinct Marketing Teams at Calvin KleinDLINE Studios2019-10-02T05:55:55-04:00

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game McDonald's has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald's. The result: PLT--plant, lettuce, tomato--is a twist on

Move Over, Big Mac—McDonald’s Joins the Beyond Burger GameDLINE Studios2019-09-26T17:11:56-04:00