How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad Presenting a pitch to one of your agency's biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York's Rikers Island, it's just another day
L’Oréal Executive Joins ANA to Lead Gender Equality Push The Association of National Advertisers has appointed Nadine Karp McHugh to lead SeeHer, the initiative it founded four years ago to advocate for a more accurate portrayal of women and girls in advertising. Karp McHugh will serve as SeeHer's first president, a role that will involve
Gap Decides Not to Spin Off Old Navy Into Separate Company Gap will abandon its plan to spin off Old Navy into a separate public company. "The work we've done to prepare for the spin shone a bright light on operational inefficiencies and areas for improvement," said Robert Fisher, the company's interim CEO, in a
After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010,
Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise--starring the brand's namesake Colonel as a romance-able character--one of Alexei Bochenek's first thoughts was that if he didn't ultimately win this
Innocean USA Hires Chief Operating Officer From Siltanen & Partners Innocean USA has hired Tim Murphy as chief operating officer. In the role, Murphy will be responsible for day-to-day operations and growth strategy, overseeing brand management, strategy, data science, media and experiential across the Hyundai Motor America, Genesis Motor America and Kia Motors America teams.
WPP Hires Adrianne Smith as First Global Director of Inclusion and Diversity WPP has hired Adrianne Smith as global director of inclusion and diversity, a new position at the holding company. In this role, Smith will support and partner with Judy Jackson, who was named WPP's global head of culture last year. Smith is the
The Biggest TV Executive Departures in 2019 Given all the TV industry upheaval this year, it's not surprising there was considerable turnover among top execs in 2019. More than a dozen left their jobs this year, due to mega-mergers, consolidation, #MeToo and opportunities elsewhere. Here are the year's biggest exec departures: Click here to read
Longtime Chief Communications Officer at The Martin Agency Dies at Age 59 Dean Jarrett, who served as The Martin Agency's chief communications officer for 30 years before retiring last year, died on Dec. 13 at the age of 59 after battling cancer. According to his obituary, Jarrett helped the Richmond-based agency "rise from regional to
Mindshare Hires Dentsu Aegis Network Vet as CFO for North America WPP media agency Mindshare, part of GroupM, has hired Will Graves as chief financial officer for North America. Graves will lead financial and commercial strategies for the region including client finance, internal and external financial objectives, and exploring new growth opportunities. He replaces Joe
