Harmless Harvest Dubs This the ‘Thirstiest Summer in History’ in Playful New Campaign So much for that Hot Vax Summer, where brands like Extra gum had predicted a post-pandemic environment filled with reconnections on an epic level and Match encouraged singles to "lick every stranger" within reach. Alas, the delta variant sucked much of the
OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates Americans are looking to eat out again with ease, that much is clear. Even prior to the delta variant's steady advancement, online reservation app OpenTable was already providing sanitations tips, distance protocols and restaurant-by-restaurant staff standards to better inform potential diners. Now the company
Sir Kensington’s Created a Campaign So Tempting the City Wouldn’t Stop ‘Eating’ It Sir Kensington's is known for its condiments, offering its own take on everything from ketchup and mustard to vegan mayo and garlic aioli. However, there can be some surprising drawbacks to creating a delicious series of sauces: fans might get so carried
McDonald’s Wants Drivers to Keep Their Minds on the Road and off Its Food With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald's has released a road safety campaign to remind drivers to keep their minds on the road rather than their food. The world's
To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it's been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help
Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up
Burger King France’s Ad Spots for Each Day of the Week Promote Kid-Friendly Deal To promote the new weekly family menu "The Wednesdeal" in France, Burger King created a series of ads--one for each day of the week--to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to
Slice’s Free Pizza Program Is a Response to Delivery Apps’ Image Problem Amid the ruinous state in which the pandemic has left countless restaurants in America, one oft-overlooked bright spot has been the trusty neighborhood pizzeria. No, we're not talking about Domino's or Papa John's. We mean the greasy joint on the corner with the
Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to roughly 500 as of the beginning of 2020, according to a recent report in The Wall Street Journal. Top line
5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."
