Infographic: What Hispanic Consumers Want Brands to Do in Ads Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers. Ahead of National Hispanic Heritage Month, Pandora surveyed the cultural landscape and behavioral attitudes of this growing market. The data
Getting Sexual Health-Focused Marketing Right Means Taking an Inclusive Approach What we do has an undeniable impact on pop culture, and given the size of our platform, marketers have a responsibility to shape culture for the better. It's especially critical to get the tone and the message right when approaching the topic of sexual health.
On the Adweek Podcast: Analyzing the Highs and Lows This Hispanic Heritage Month Hispanic Heritage Month falls annually between Sept. 15 and Oct. 15, offering marketers and brands an opportunity to connect with this growing segment of the population. However, many often rely on outdated stereotypes to prop up their campaigns--even the name might be
Mattel Releases Line of Gender-Neutral Creatable World Dolls This is not a Barbie doll. This is the new Creatable World doll. Going beyond the traditional Barbie tagline of "You can be anything," the Creatable World doll is a high-fashion doll that is "designed to keep labels out and invite everyone in." With the release of
9 Tips From Google’s CMO for Creating a More Inclusive Work Environment Today I work in two industries--tech and advertising--that care deeply about diversity, but where old habits have held back progress. We have made progress but, like many in the industry, the journey is ongoing. For instance, sitting in creative reviews over the last
