To Gate or Not to Gate? Changing Trends in B2B Marketing Q: How many lead gen marketers does it take to change a lightbulb? A: Please fill out the form below and we will email you the punchline. The great gate debate continues to rage throughout the B2B marketing world. What once was a landscape
5 Helpful Ways B2B Marketers Can Achieve Content Approval The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy,
The 25 Best Blog Ideas That Are Guaranteed to Get You Traffic in 2022 A 2021 survey found bloggers who publish 2-6 posts per week are most likely to achieve their goals. Even though you probably know that posting more frequently gives you a better chance of success, it can be hard to come up
The User-Generated Content Ultimate Guide: How to Use It, Why It’s Important, and Timing It Perfectly User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users
How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really) Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying
Using the Google Search Trends 2021 Report to Generate Content Ideas As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides
How to Create Inclusive Content for Everyone The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when
The Best Blogging Platforms (In-Depth Review) Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Hostinger hosting. I’ve been
How to Create Viral Content That Generates 2,500 Visitors Per Day Ever wondered how content goes viral? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is
Examples of Sites with Great Content & What You Can Learn From Them Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do.Creating it can be a different story.It’s easy to get lost in the trappings of a great
