Amazon

What a Clean Room Means for Amazon Advertising Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior--and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record

Is Amazon Marketplace Out of Control? Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least that's how it works in theory. But giving real estate to independent sellers comes with risks. We caught a glimpse of this