With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new
Nestled between the demanding holiday shopping season and the busy summer months sits springtime — the often-overlooked retail shopping season. Spring is the Jan Brady of shopping seasons to the Marcia, Marcia, Marcia of winter and summer. You shouldn’t ignore the spring months for marketing your business. In 2017, Americans spent $18.4 billion for Easter
Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched last year.User GroupsUser groups can now
As marketers, we know how important it is to understand our customers and reach them at just the right moment. We also know that consumers have more control of their digital environments than ever — and that they expect us to consistently make recommendations in line with their interests, personalities, and behaviors.1 So how can
As a nonprofit organization, your top priority is to further an important cause. But to achieve your goals, you must spend time engaging donors and volunteers. Improve the way that you run your organization and communicate with your supporters by conducting a survey. To get valuable feedback and insights, you’ll have to ask the right questions
From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on
As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning of your ongoing relationship with that customer. And because email is
As a small business owner, you work hard to create relevant content that engages your customers. But how can you get them to share it with their family and friends? One thing’s for sure: You can’t afford to sit there like a school kid with a crush, writing note after note, hoping to get noticed.
It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool. Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits. To maximize your marketing
Nearly half of email recipients decide whether to open or discard an email based on the subject line alone. If your subject lines aren’t compelling, they could be overlooked, ignored or (gasp) sent straight to the trash. How can you be sure you’re getting through to your customers? The answer is A/B testing With A/B testing,
