Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.A/B testing with tools like Optimize drives results. In a recent survey, 72% of marketers found A/B
Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to
Marketing is the primary way to sell your product or service and grow your business. At its core, marketing gets the word out. It builds your customer base by telling people how you can meet their needs. It also helps you establish a loyal following so you stay top of mind in between purchases. You’re already familiar with
The foundation of a solid marketing strategy is a well-defined target market. Who is your audience? What are they looking for from your company? How many are first-time customers or frequent buyers? Answering questions like these can help you determine everything from where to spend your marketing dollars to how to promote new products or
There’s an art to creating an email that your customers will want to open and read. With the ever-increasing number of businesses investing in email marketing, your messages need to stand out. And while following tips on email best practices can help maximize the effectiveness of your campaigns, sometimes it’s the little design mistakes that wind
Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, Google Tag Manager makes it easier to implement and maintain the tags for all your marketing and measurement tools.Over the past few years, we've continued to improve the core functionality of Tag Manager for all users
Today, we are introducing a new course in Analytics Academy: Getting Started With Google Analytics 360. Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and
Spring is a season of a renewal and because of that, it’s an excellent time for you to bring fresh ideas and energy to your marketing campaigns. With social media use growing all the time — the number of worldwide social media users is expected to hit 2.6 billion in 2018 — it’s particularly important to
We're excited to announce that you can now survey over 50 countries around the globe with Google Surveys.When we first launched Google Surveys in 2012 (we called ourselves Google Consumer Surveys back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming
The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer surveys give you the data you
