Yancy

When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order to refine your strategy and create the most effective campaigns for your specific customer

Your customers want to read your emails. In fact, 72 percent of people prefer that companies communicate with them through email. But sending out campaigns on a consistent basis, and building relationships with your audience through email, can be a challenge when there are so many other areas of your business that demand your attention.

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages.

Editor’s note: To celebrate National Small Business Week, we’re spotlighting Performance Physical Therapy, a small business that uses email to put patients at ease and keep the business healthy. Physical therapy can be scary because people just don’t know what to expect. To help patients feel better about treatment, Performance Physical Therapy engages them regularly in a fun,

This year, Mother’s Day falls on May 13. As we all prepare to celebrate the special moms in our lives with flowers, Sunday brunches and heartfelt cards, business owners have one extra item on their to-do list: planning Mother’s Day email campaigns. If you’re starting to prepare your marketing strategy for the holiday, you may

When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. Second, email marketing is extremely trackable. There are a variety of metrics that are

With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage with, Facebook constantly makes adjustments to the algorithm that ranks content. In the past,

The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their communities. From April 29th through May 5th, SBA hosts events and webinars to educate small business owners. But if you can’t attend one of these events,