Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. But if your subject lines don’t grab their attention, your messages might never get read. If you could use some help creating subject lines that stand out and inspire clicks,
Any school — from preschools all the way up through colleges and universities — can benefit from the power of email. Not only is email marketing a great way to attract new students, but it’s also one of the best ways to stay in touch with students, parents, faculty and staff. You can use it
The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look forward to getting. To help you with your email list management, here are five best practices: 1. Respect permission levels There are a
Exit-intent Pop Ups appear when your visitor is about to leave your site. The technology detects when a cursor moves to close a tab, moves to the address bar or hovers over the “X” to close the window. These actions trigger Pop Ups and give you one last chance to connect with your audience. How to recapture through
Did you know that your customers love newsletters? Recent polls have shown that 90 percent of consumers prefer to receive company updates from email newsletters. But that doesn’t mean that you can phone in your next email. If you want to build a strong relationship with your subscribers and ensure that they look forward to
Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, and potential replacements. 1. Groundbreaking Unless you invented the smartphone or something truly groundbreaking, you
Labor Day is Monday, Sept. 3 — only a few weeks away. That means it’s time to prepare for long-weekend sales and events. It’s never too late (or too early) to line up your campaigns for the unofficial end of summer. Here are some subject lines we’ve seen, divided by trend or theme. Presales and previews
Using compelling images in your emails, blog posts, pins, Facebook status updates and, of course, on Instagram is crucial in these image-centric times. But how can you set your pictures apart from the millions of other photos out there? Here are five photo apps that’ll make your pictures pop and impress your audience. 1. Canva (iOS and Android)
If you haven’t used pop-up forms on your website, then you’re missing out on one of the best ways to build your email list. With custom Pop Ups from VerticalResponse, for example, it’s easy to collect email addresses from consumers who visit your website or Landing Pages. As time goes on, you can use that
With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest, LinkedIn and Instagram boast the greatest volume of users per month, but which of these popular networks is right for your business? To develop a strategy that builds your following and allows you to communicate with consumers, you should have
