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So far Yancy has created 179 blog entries.

How list management can help drive sales

Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In this case, however, conventional wisdom is wrong. In fact, the opposite

How list management can help drive sales2017-07-27T11:00:17-04:00

New Data Studio Data Control

Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything.Check out these quick video to see this feature in action Try it

New Data Studio Data Control2017-07-25T12:17:00-04:00

The surprisingly best times to send your email marketing campaigns

When asked about the best time to send email, email marketers have often replied, “Tuesday through Thursday morning, between 8 and 10 am.” It’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, on

The surprisingly best times to send your email marketing campaigns2017-07-25T11:50:01-04:00

Improve your email marketing with automation [webinar]

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales

Improve your email marketing with automation [webinar]2017-07-20T09:00:39-04:00

Ask a question, get an answer in Google Analytics

What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away?Today, Google Analytics is taking a step toward that future.

Ask a question, get an answer in Google Analytics2017-07-18T12:00:00-04:00

4 landing pages every smart retailer uses

Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.  VerticalResponse recently launched its Landing Pages feature,

4 landing pages every smart retailer uses2017-07-18T09:00:35-04:00