The world of email subject lines is growing more sophisticated as email marketers and customers become more savvy and sensitive to spam and sales pitches. Statistics show that 47 percent of people will open an email because of the subject line, with an additional 22 percent increase for personalized subject lines. Perhaps even more significant, a whopping 69 percent
You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in this email checklist, you’ll be launching professional and effective campaigns in
Plunging into the world of coding can seem daunting if you’ve never done it before. Email coding, in particular, has its own set of rules. If you’re new to coding, here are some things to consider before diving straight into HTML and CSS for email. Do I need to code my email? If you don’t
There are a lot of ways to organize information. And the bigger a company is, the more complicated it can be for employees to find the right data, let alone know how best to use or share that information to make more-informed decisions.Chances are that some data is “hidden” in silos across your company. According
If you’re a road cyclist or triathlete, chances are you know Sigma Sport. This global retailer sells bikes, clothing, energy bars, anti-chafe balm and everything else you need to power your way through your next big event — or just enjoy your next friendly ride in the country.Recently Sigma Sport set out to address a
As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action. Your organization’s website is a powerful tool for achieving your goals — you use it to solicit
It just got a whole lot easier to share Google Optimize with your teams around the world.Optimize is now available in 37 new languages. Got a team in Thailand? No trouble. Cross-functional partner in Croatia? You're covered. You'll find the full list of supported languages here.We're always glad to bring our products to more of
August is here, and while summer heat waves may still be going strong, the new month brings in a new season for many – freshly sharpened pencils and binders filled with lined paper, or a shiny new tablet or laptop. It may lack the glamor and glitz of the winter holidays or the romance of Valentine’s Day,
Email Automation is a great way for service-based businesses to get more bang for their marketing buck. Email Automation allows email marketers to create a series of emails, schedule when they’ll be sent and then sit back to reap the results. It’s one of the most effective ways to use email marketing, and it’s easy too.
The Data Studio team is constantly working on new features to improve the user experience for both report creators and viewers! In this blog post we’ll highlight some recent launches that you may have missed.Filter controls: search Filters give report viewers a powerful way to slice data by specific segments. But filters with hundreds or even
