Yancy

About Yancy

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So far Yancy has created 179 blog entries.

Get the most out of Data Studio Community Connectors

Data Studio Community Connectors enable direct connections from Data Studio to any internet accessible data source. Anyone can build their own Community Connector or use any available ones. Try out the new Community Connectors in the gallery We have recently added additional Community Connectors to the Data Studio Community Connector gallery from developers including: DataWorx,

Get the most out of Data Studio Community Connectors2017-11-30T13:31:00-05:00

Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand out at this time of the year?  Email marketing, for one thing. Here are three tips for making sure your emails shine brightly in readers’ inboxes, and some holiday email inspiration to

Deck their inboxes with effective holiday emails2017-11-28T09:00:22-05:00

25 holiday marketing tips and ideas

The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too late. Follow these 25 tips to maximize your outreach — and your profits — this holiday season. Stand out this season Repetition sells, so market often. Send multiple emails, direct mailers or holiday

25 holiday marketing tips and ideas2017-11-21T09:00:57-05:00

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward

Left is Right & Up is Down2017-11-16T18:20:49-05:00

Introducing Test Kit

We’re excited to announce the release of Test Kit, our latest feature that makes email marketing even easier. Test Kit allows VerticalResponse users to preview emails before they’re sent, ensuring that messages display and perform properly across email clients, devices and browsers. Never guess about an email campaign again — Test Kit lets you hit

Introducing Test Kit2017-11-16T09:00:59-05:00

Smart list management for savvy retailers

As a retailer, you likely know it can be difficult to rise above the clutter in people’s inboxes. From ultra-specialized boutiques to massive retail chains, it seems every business tries to attract buyers’ attention nearly daily. But that doesn’t mean you have to get lost in the pack. With some careful list segmentation, you can

Smart list management for savvy retailers2017-08-31T09:01:01-04:00

Generate more leads with Shopify and BigCommerce plugins

One of our main goals at VerticalResponse is making email marketing easier and faster. With that in mind, we recently launched a WordPress plugin that embeds a contact form right on your website or landing page, allowing you to easily generate leads and add email subscribers to your contact lists. Now we’re introducing similar plugins

Generate more leads with Shopify and BigCommerce plugins2017-08-29T09:00:39-04:00

Marketing with a Heart of Data

At top companies, data drives strategies and daily decisions. Our new research with Econsultancy shows that 60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven.1So, how can you help your organization feel data in its pulse? Move beyond

Marketing with a Heart of Data2017-08-24T15:07:00-04:00

3 tips to wake up nonresponders and boost email open rates

Figuring out what resonates with your readers can be a head-scratcher for even the savviest email marketer. Why does one campaign perform well, while another perfectly good one seems to fall flat? Follow-up emails to your nonresponders may be able to help. Nonresponders are the people who didn’t read an email the first time around, but

3 tips to wake up nonresponders and boost email open rates2017-08-24T11:00:53-04:00

Email Automation for wedding and event planners

Event planners are multitaskers. From dealing with vendors and booking venues, to responding to the changing needs of clients, there’s a lot to keep tabs on. In an industry where there’s so much to be done and time is at a premium, Email Automation can help. Rather than manually sending out important marketing emails to your

Email Automation for wedding and event planners2017-08-22T11:52:50-04:00