Quickly and easily turn leads into customers when you pair your Salesforce and VerticalResponse accounts. By integrating these two powerful apps, you’ll get effortless two-way data syncing and reporting you can take immediate action on — all with a painless setup that only takes minutes. Here’s why integrating Salesforce with VerticalResponse is a smart business decision:
As your business evolves and changes, your email newsletter should follow suit. The subscribers who are currently signed up for your list may have different needs, values and backgrounds than the people you were writing for when you first launched your newsletter. The template that was once on-trend might now be painfully outdated. If you
We’re a matter of hours away from 2018, but let’s not turn the page on the calendar just yet. The waning days of December are a great time to look back at the previous 12 months and take stock of what truly resonated with our readers. Countless critics and publications have compiled their best-of lists
If you’re looking for a New Year’s resolution this year, try being proactive instead of reactive when it comes to your business’s email marketing. Along with the big holidays — such as Valentine’s Day, Mother’s Day, Father’s Day, Halloween, Thanksgiving, Hanukkah and Christmas — there are a lot of obscure, lighthearted or lesser-known occasions that
As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps.Many people on your team might also have these “what if” ideas
Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today's customers have incredibly high expectations for personalized and relevant experiences from brands. That's why Google Analytics keeps working to better measure the full customer journey in all its complexity.Let's look at four new Analytics features that
This year is about to be so last year. Luckily, time is on your side. You can start planning your New Year’s Eve and New Year’s Day email marketing campaigns now. Shoppers know that retailers are clearing out their stock to make room for new items on their shelves. That’s why it’s important that your
The old cliché says every picture tells a story. The question is — do you have a complete picture of your customer? And do you really hear all the stories they’re telling? Today’s consumers use many different devices, and there’s new channels to listen to every year. It can seem like a lot, but it
Q&A with Econsultancy’s Stefan Tornquist and Google’s Casey Carey“How can I put data at the center of my organization’s marketing strategy? Which teams need access to that data? And how should I train them to use it successfully?”On Nov. 15, we hosted a webinar with Econsultancy to answer questions like these and discuss our recent
We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, but 72 percent of consumers say that they prefer to hear from businesses via email. The channel’s longevity can be ascribed to innovation:
