Valentine’s Day is fast approaching. While many people may be looking forward to all of the heart-shaped candies and roses that are on the horizon, as a small business owner, you can start celebrating for a different reason: The holiday is an excellent time to build your email subscriber list. Growing a contact list is
As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself struggling with the complexities and nuances of online marketing, you’re not alone. It’s not uncommon to feel uncomfortable taking on the role of chief marketer. While you may be familiar with the
VerticalResponse is dedicated to developing tools that enable our users to create and send higher-performing email campaigns. From our updated email editor to the more recent Test Kit release, it’s our mission to help business owners reach their email campaign goals, and ultimately their larger business goals. With that in mind, we’re excited to announce the latest
A newsletter is one of the most important building blocks of your email marketing program. Well-executed, email newsletters tell the story of your business in a way that keeps your readers informed and interested — and keeps your brand and services in their minds. More than that, newsletters are an excellent internal tool as well.
February is the perfect time of year to show a little love to your customers. After all, Valentine’s Day is one of the busiest shopping days of the year. Last year, consumers spent an average of $136.57 on loved ones for Valentine’s Day, bringing U.S. spending to $18.2 billion. You don’t need to be in
Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time. This white paper is packed
With Black Friday, Cyber Monday, Small Business Saturday and of course all of the other year-end holidays, marketers send more emails in November and December than any other time of the year. And though there is a natural and expected dip in email volume after the holiday season, you don’t want to lose all of
In November we announced a partnership with Salesforce to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we're introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. leads, opportunities) can now be imported
You’ve spent hours, maybe even days, carefully crafting that email. The subject line is a home run. The graphics look great. The promotion is irresistible. You’ve proofread it three times, and you know it’s perfect. You hit the send button and sit back with the relief of a job well done… …only to realize you
When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is doing all it should. Here
