Twitter Expands Its Rules on Hateful Conduct Twitter expanded its policies against hateful conduct to include language that dehumanizes on the basis of age, disability or disease. Dehumanizing people on the basis of religion was added to the rules last July. Twitter said in a blog post that when tweets breaking these rules are reported,
Gap Inc. Promotes Sonia Syngal to CEO and Appoints New Board Members Sonia Syngal, the top executive at Old Navy since 2016, has been promoted to CEO of the brand's parent company, Gap Inc. The family of brands also appointed two new members to its board of directors and a new executive chairman. This follows
This Pop-Up in New York Is Buying Back Mobile Phones to Send to Afghan Girls You've heard of stores that sell phones, but how about a store that exists for the sole purpose of buying back cellphones and giving them away to underserved girls in places like Afghanistan? That's the idea behind A Good Call,
Facebook’s Political and Issue Ad Policies, Transparency Tools Added to 32 Countries Facebook is bringing its political and issue ad policies and transparency tools to 32 more countries, effective in mid-March. The social network said in a blog post that the policies and tools are being added in Australia, Belize, Bolivia, Burkina Faso, Chile, Colombia,
You’re Going to Love the Payoff to This Fanta Ad That Puts Idiots on a Pedestal There is, unquestionably, a formula for deifying athletes in advertising: One part hyperserious monologue. One part slow-motion cinematography. A few dashes of intense concentration. Someone probably climbs into an ice bath with a grimace. The music is required to
10 SEO Books for B2B Marketers in 2020 There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops
32 Top Social Media Marketing Influencers To Follow The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers. With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from? We've
1,083,219 People Per Month and Counting: My New Favorite SEO Strategy Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world.
4 Qualities Only Great B2B Marketing Agencies Possess Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have
B2BMX 2020 Wrap Up: B2B Marketing Evolved Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices
