Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting
How to Find Popular New Keywords Before Your Competition SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States.
What is a Subdomain and How Does it Affect Your Site’s SEO? When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case,
Brand Purpose Goes Into Hibernation Nearly a year ago, Old Navy began doing something Sonia Syngal, CEO of parent company Gap, Inc., claimed no other major clothing retailer was doing. That something was an inclusive program called Bodequality, which offered all women's styles in every size. Whether a customer bought a size zero or 30,
Instagram: How to Make Your Account Private Instagram allows each user to choose between having a public or private profile on the photo- and video-sharing platform. When someone makes their Instagram account private, only the Instagram users who follow them will be able to see their posts. Our guide will show you how to make
Twitch Opens Up Its Ads Incentive Program to More Creators Twitch is opening up its Ads Incentive Program, which it debuted in February, to more creators. The goal of AIP is to make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month
The Secret to Brand Dominance for Apple, Google and Amazon? Diversification While brands and agencies gird themselves for greater economic and regulatory uncertainty, the world's biggest brands can take comfort in that even in the volatility of 2021, they all got bigger. But it's the ways in which Apple, Google, Amazon, Microsoft and Tencent maintain
Upwork Names UM Its Media Agency of Record Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the
DuckDuckGo drops below 100 million searches per day DuckDuckGo, the privacy-focused search engine, is now trending at below 100 million searches per day according to its public traffic statistics page. Back in January 2021, DuckDuckGo hit the 100 million searches per day milestone and then a year after that, the search engine broke 1 billion
Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across
