The Easiest Way to Find New Link Opportunities The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or
How to Target Millennials Through Paid Ads Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to
The Power of a Quick Response: How Email Promptness Saves the Day What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every
The Power of a Quick Response: How Email Promptness Saves the Day What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every
As High-Potency Cannabis Products Gain Popularity, Lawmakers Ask: How High Is Too High? A cannabis-infused beverage called Uncle Arnie's Iced Tea Lemonade, wrapped in tie-dyed imagery and billed as "a trip worth taking, man," packs a heavyweight boxer-level punch: 100 milligrams of THC per bottle, with express directions to "drink wisely, friend." For reference, some
How Seth Rogen’s Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency. So, sorry newbies, but the Pineapple Express writer-actor isn't catering to you with the launch of his Houseplant cannabis line, which officially makes
Unilever Will Eliminate ‘Normal’ From Its Product Packaging Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or foundation that's seemingly more harmonious with our oily T-zones--anything that recognizes that we have unique qualities that
How to Properly Leverage Lead Scoring to Make More Money The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. The best and brightest aren’t just focused on volume; they want to sell to
Mediahub Introduces Inaugural Diversity-Owned Media Day Advertising's diversity shortcomings aren't limited to representation on-screen and within creative departments. Media budgets often fail to address the diversity of multicultural American audiences when it comes to where ads are seen. Multicultural groups represent around 40% of the U.S. population, according to U.S. census data from 2019. Despite
IAB Releases New Guidelines for AI’s Use in Digital Advertising As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers,
