Shifting From Older to Newer Media Advertising Strategies Editor's note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek's community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming. The challenge With infinite choice within a different ecosystem,
How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity It's well beyond time to just talk about the importance of diversity and representation in our advertising; we need to practically get on and do it. We're challenging ourselves on the role we can play in driving that externally too, given that
Amazon Takes No. 1 Spot on 2021 LinkedIn Top Companies List Controversy and Amazon seem to keep meeting, yet the retail colossus still managed to finish atop the 2021 LinkedIn Top Companies list. The professional network's annual initiative identifies the 50 best workplaces for professionals to grow their careers and develop their skills based on
How to Humanize PPC Ads As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits,
Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills? In 2021 most B2B marketers are busier than ever due to the pandemic, the challenges of remote work, and increased expectations to show results.
Most marketers expect to attend in-person conferences by early 2022 But as employers once again allow staff to travel, professionals are also growing fonder of virtual events. Please visit Search Engine Land for the full article. Source: Search Engine Land
15 Actionable Examples of Fashion Marketing From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales
What Should You Look For When Choosing a Shopify Theme A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so
7 Tips for Creating International PPC Ads Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary
Advanced. Actionable. Virtual. See the SMX Advanced agenda now! Super Early Bird rates expire next Saturday, May 8! Please visit Marketing Land for the full article. Source: Marketing land
