How to Create a Successful Digital Marketing Strategy (With Examples) Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they’re posting on it. For every overnight success in the digital marketing world, there are dozens of brands quietly building robust, data-rich marketing digital marketing strategies. Committing to
How to Use Google Alerts for PPC Research With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords
VirtualSignature Partners With Tiger Eye To Launch iManage Integration London, England – 16 June 2021 – Leading UK systems innovator, VirtualSignature (www.virtualsignature.com), has announced the launch of an integration between its widely acclaimed cloud-based VirtualSignature platform and iManage. The move follows the development of an API integration by Tiger Eye, the leading iManage Partner for
Get privacy-safe customer insights with Google Analytics At this year’s Google Marketing Livestream, we shared the latest updates coming to the new Google Analytics, the next generation of Analytics designed for the future of measurement.Get privacy-safe customer insights using machine learningWith new privacy-safe solutions, Google is helping advertisers preserve marketing measurement while respecting user consent
Get privacy-safe customer insights with Google Analytics At this year’s Google Marketing Livestream, we shared the latest updates coming to the new Google Analytics, the next generation of Analytics designed for the future of measurement.Get privacy-safe customer insights using machine learningWith new privacy-safe solutions, Google is helping advertisers preserve marketing measurement while respecting user consent
Reddit Tweaks Icons on the Web Reddit tweaked its icons for the web in order to improve accessibility (via contrasting outlines and fills to differentiate on/off states), interactions (standardized and increased sizes) and its user interface (putting the focus on the content, not the UI). Courtesy Reddit The platform said in a blog post detailing
Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign Surf legend Kelly Slater joins Kona Brewing Company for a continuation of the brewer's largest ad campaign, "Dear Mainland." The retired athlete appears in three TV ads centering the pairing of Kona's beer with surfing and a day at the beach. The
Instagram Begins Testing Native Affiliate Tool, More Ways for Creators to Set Up Shops Facebook CEO Mark Zuckerberg unveiled several updates to monetization options for creators on Instagram during the two platforms' Creator Week virtual event Tuesday. He said during the opening session, "I think that any good vision of the future has to involve
Ali Weiss is Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry Ali Weiss is taking on her new role as Glossier's first chief marketing officer with the same objective she had on her first day of work six years ago: democratize the beauty industry by proving that makeup doesn't have to
Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal A month after Roku began streaming the Roku Originals it acquired from shuttered streamer Quibi, the company has made its first-ever renewal. Roku has picked up a second season of Kevin Hart's Die Hart, from the comedian's Laugh Out Loud entertainment brand. Die Hart, which
