Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the
How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions It shouldn't have had a chance at winning. That's not a judgment call against "Eternal Pregnancy." It's just a logistical fact. The 2-minute spot from Belgium had been cut in one of the earliest rounds of review by the Cannes
Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021 Winning any trophy at Cannes Lions can set your career or your agency on a dramatic new path, but the creative festival's most coveted honor is the Grand Prix. This year--an admittedly odd one as juries deliberated virtually and considered two years
How to Create an Editorial Calendar That Will Streamline Your Content Strategy According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement
Omnichannel Media Advertising Powerhouse Partners with USU Software Asset Management USU selected for immediate ROI and easy access to data for Oracle optimization BOSTON, MA – July 1, 2021 – USU Group, a leading provider of IT solutions and services, has announced a New York-based advertising and software company (The “Customer”) has signed a perpetual
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BOSCO Connect: The First Tool To Accurately Predict Campaign ROI For Online Retailers Online Retail Guesswork Becomes A Thing Of The Past MarTech innovator Modo25 (www.modo25.com) has announced the launch of BOSCO™ Connect. This disruptive new platform provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place,
Oreo and PFLAG Reimagine Harmful Words as Encouragement With Pride Campaign For many LGBTQ+ people, coming out is a lifelong process that occurs over every sector of their lives. Yet, saying it to family and friends is often the hardest, and the responses an LGBTQ+ person receives can make or break relationships for years to
ATTN: Creates Its Own TikTok Studio ATTN:, a media company that bridges entertainment with topical issues, reached a year-long content partnership with TikTok in April, and this week, it opened the doors to a new studio that provides consulting, creative and production services for brands who want to follow its path to success on the
