10 Snapchat Ads Strategies, Tips, and Resources Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the
7 Tips for Successful Small Business Content Marketing If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs,
NBA Ramps Up Production of Live Videos for TikTok The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream Wednesday hosted by Jason Zone Fisher
Virtual Cannes Lions Generated .7 Million—Half of its 2019 Revenue Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)--just under half of the amount generated in 2019 when it was last held in person. Revealed within owner Ascential's half-year results,
To Attract Gen Z Shoppers, Macy’s Expands its Private Brands Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy's is no stranger to this accelerating trend. The iconic department store recently launched an apparel line
McCann Worldgroup Names a New Leader for Diversity and Inclusion in Europe McCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. As regional director of DEI for Europe and the U.K., Calinaud will oversee and develop diversity programs and initiatives for the agency, its employees and clients. She
Products for Pups Continue Their Pivot to Premium It's a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services that enhance their well-being, they're doing the same for their furry family members. This shift in the market has led to premium
How to Claim Your Google News Author Knowledge Panel People tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available
Global MarTech Innovator BOSCO™ Drives Online Sales Growth At Animed Direct MarTech innovator BOSCO™ is driving sales for online pet care retailer, Animed Direct, through its award winning Connect platform, the leading bespoke trading and forecasting dashboard for online retailers and e-commerce vendors. BOSCO™ uses a unique 3rd generation algorithm and data integration to drive
Twitter’s Shop Module pilot adds a product carousel to profiles Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Please visit Search Engine Land for the full article. Source: Search Engine Land
