Grey’s Global ECD Bryn Attewell Moves to Independent Agency Good Bryn Attewell, the global executive creative director at WPP and Grey London, is joining Good Agency as its new creative leader. He will replace Reuben Turner as ECD of Good, an independent agency that specializes in charities and purpose-driven advertising. Turner will remain at the
Phil Adrien Promoted to Lead Dentsu’s APAC Creative Transformation Dentsu International has named Phil Adrien as chief executive of creative for Asia Pacific as it aims to deliver creative transformation and growth for clients. Alongside his new role, Adrien will also continue to hold the post of managing director for Dentu's creative group based in
At the Root of Marketing at Cameo: Human Connection When taking a look at Emily Boschwitz's work experience, it comes as no surprise that she is good at what she does. Previously honored as Adweek Brand Visionary Award in 2019 for her work on the telemedicine brand Hims and Hers, Emily helped build the brand
Social First for B2B Content Marketing: What, Why and How When I think about social media marketing, especially for B2B, I’m reminded of words of wisdom from one of my favorite bands: The more you try to shave the cat The more the thing will bite and scratch It’s best, I think, to leave its
22 Marketing Techniques That Cost You Time, Not Money Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages
The Ultimate Guide to Google Ads Campaign Management We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game.
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief Plus, structured data testing tool changes. Please visit Search Engine Land for the full article. Source: Search Engine Land
Geo-Targeting: How to Use It to Increase Conversions Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” English-only site, you may very well be an
How to Market a Book: 7 Strategies It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next
How to Run Law Firm Marketing Campaigns That Work Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for
