This Former Netflix Executive Is Starting His Own Ethnographic Marketing Agency Myles Worthington never dreamed of starting a business. Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. That all changed late last year. While he
TikTok Shopping: What You Need To Know Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media
Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say
SEO vs PPC: Pros, Cons, & Everything In Between “Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t
How To Use Twitter Campaign Planner You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it
5 Rules for Your Sub-Brand Keyword Strategy If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a
Common UX Accessibility Mistakes Found on Websites Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000
In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered
A look at how solar “tree” plants are revolutionizing the way we think about renewable energy What is a Solar Energy “Tree” and How Does it Actually Work? A Solar Energy “Tree” is a device that converts the sun’s rays into electricity. It is made up of photovoltaic cells, which are placed on a metal
Property Raptor launches in the UK to bring 'AI powered matchmaking' to real estate Proptech company looks to revolutionise UK real estate agencies with AI matching and productivity tools New offices in London mark Property Raptor’s plans to ramp up growth in the UK market, after successful rollout to Chestertons and Savills LONDON, UK; September
