12 Qualities of Great Content Marketers Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. Please visit Search Engine Land for the full article.
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What is Statistical Significance and Why Does it Matter? As marketers, you know how valuable data is to every function of your campaign. From sending emails to optimizing landing pages, you need a full suite of analytics to help you make strategic decisions. While marketing trends may come and go, it’s inarguable that data analytics
Boosting B2B Marketing Credibility with Social Proof and Influencers: 4 Tips This is gonna be the greatest blog post EVER. Did you believe me there? You probably didn't. Sure, I might think it’s an awesome piece of content. But I’m not exactly an objective source. Now, if you were to come across a post on
10 Ideas For Killer YouTube Ad Creatives Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way
Metaverse Marketing Podcast: Defining A New Reality "Metaverse" is a word that's hard to define -- and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, Snow Crash, to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, Ready
Yelp Guest Manager Brings Everything Restaurant Staff May Need to 1 Place Yelp created a single space for its front-of-house products and features for restaurants such as Kiosk, online brand building, reservations, table management, takeout and Waitlist with Wednesday's debut of Yelp Guest Manager. Yelp for Restaurants vice president of product Anthony Cross said in
Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternetionalPodcastDay — which takes place on Thursday, September 30 — let's look at the many benefits podcasting holds for B2B marketers, and explore a selection of top marketing podcasts from TopRank Marketing, plus other
Personalization Is a Long-term Commitment When done right, personalization is about treating each customer differently, gently suggesting suitable products and offers based on collected data. Personalization is about the person, not about products or channels. At its core, personalization must remain customer-centric. This is true, even while marketers are constantly bound by specific long- and
