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50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond. To honor and celebrate our industry's B2B marketing subject matter experts, including many who happen to be speaking at this week's

50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 20222021-10-11T06:30:48-04:00

Introducing the new Analytics 360

Introducing the new Analytics 360 Earlier this week, we announced that the new Google Analytics is ready to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term — with privacy-safe solutions and machine learning at its core. Today, we’re introducing the new Analytics

Introducing the new Analytics 3602021-10-07T07:24:00-04:00

Reebok Calls on the Ghostbusters for a Paranormal Line of Footwear

Reebok Calls on the Ghostbusters for a Paranormal Line of Footwear When there's something strange in your neighborhood, most of us know to call the Ghostbusters to tackle any supernatural forces at play. However, if you find any pink translucent slime in your closet, it might be Reebok that put it there. This October, Reebok

Reebok Calls on the Ghostbusters for a Paranormal Line of Footwear2021-10-05T17:10:54-04:00

15 Email Personalization Techniques That Work

15 Email Personalization Techniques That Work As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you

15 Email Personalization Techniques That Work2021-10-05T17:00:00-04:00

NBC Sports and Taboola Ink Content Pact

NBC Sports and Taboola Ink Content Pact Three months after debuting on the public markets and Taboola is continuing to cut deals in order to further spur its share price with the content recommendation outfit today announcing a deal with one of the biggest content owners in the U.S. Top line NBC Sports and Taboola

NBC Sports and Taboola Ink Content Pact2021-10-05T16:22:24-04:00

PopSugar and Macy’s Celebrate Latinx Heritage With ‘Reclaiming Tus Raices’ Platform

PopSugar and Macy’s Celebrate Latinx Heritage With ‘Reclaiming Tus Raices’ Platform Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture. PopSugar is partnering with Macy's to do just that with "Reclaiming Tus Raices," a content platform dedicated to honoring Latinx communities, businesses, activists and

PopSugar and Macy’s Celebrate Latinx Heritage With ‘Reclaiming Tus Raices’ Platform2021-10-05T15:06:43-04:00

How Agencies Can Retain Clients When a New CMO Comes In

How Agencies Can Retain Clients When a New CMO Comes In With each passing year, CMO tenures get shorter. According to the latest Spencer Stuart survey, chief marketing officers are staying in their roles for only 40 months and among the top 100 advertisers in the U.S., the median tenure is just 25.5 months. Each

How Agencies Can Retain Clients When a New CMO Comes In2021-10-05T14:52:23-04:00

Pop-Up Magazine Will Return to In-Person Events in November

Pop-Up Magazine Will Return to In-Person Events in November Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated

Pop-Up Magazine Will Return to In-Person Events in November2021-10-05T14:51:39-04:00